Tuesday, May 22, 2007

New campaign effort to promote debit-card use for low value payments

Currence today launched a campaign to create awareness with the public that it is fine to use the debit-card for low value payments. The action is the second follow up to the outcome of a McKinsey/DNB study with respect to profits/loss in Dutch payments. The study showed that it would make sense to eliminate surcharging for low value payments. So now, we're gradually moving that way.

The first thing that happened, as a follow up to the report, was that more simple offerings were developed for all-in-one terminal packages. See the website devoted to this measure: smart POS packages....

The two measures will undoubtedly be reflected in this years data on PIN-payments in the Netherlands.