Tuesday, September 23, 2003

Consumers open wallets for paid content

C-NET news reports that US consumers increasingly open their wallets for paid content:

The Online Publishers Association (OPA) reported that spending on paid content grew to $748 million in the first half of 2003, an increase of 23 percent over the same period last year.

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OPA said the top three paid content categories--personals and dating, business and investment, and entertainment and lifestyles--accounted for 65 percent of spending in the first half of 2003, up from 61 percent in 2002.

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Subscriptions continue to be the dominant price model, accounting for 88.5 percent of paid content revenue in the first half of 2003.