Tuesday, September 23, 2003

Consumers open wallets for paid content

C-NET news reports that US consumers increasingly open their wallets for paid content:

The Online Publishers Association (OPA) reported that spending on paid content grew to $748 million in the first half of 2003, an increase of 23 percent over the same period last year.


OPA said the top three paid content categories--personals and dating, business and investment, and entertainment and lifestyles--accounted for 65 percent of spending in the first half of 2003, up from 61 percent in 2002.


Subscriptions continue to be the dominant price model, accounting for 88.5 percent of paid content revenue in the first half of 2003.