Last week, the second run of Idols started in the Netherlands. In the promotion area, we can see the e-money provider Moxmo on a prominent place on the Idols- website. As one of the features to attract customers, it is possible to vote for Idols and not use the pre-paid money of the telco-operators, but the money that is in the Moxmo-wallet. As a result, the SMS will be 10 cents cheaper. Again, a feature that may attract quite some users.