Friday, March 07, 2003

Focus-in and payment with Switchpoint

Planet Multimedia reports about the failure of dating site Focus-in to apply the payment product Switchpoint with succes. The business model required single-payment for each reacting to other candidates. Other dating sites use a different model in which candidates need to apply for at least one month and pay using a direct debit.

I guess this 'failure' is more about business models than about payment issues.