Planet Multimedia reports that e-money institution Moxmo will also offer its customer the possibility to top up their mobile phones from the m-purse that they have with Moxmo. This is all part of a trend in which pre-paid top-up cards are losing market share and operators either choose an additional Point of Sale application (Albert Heijn) or a connection with the banks (Orange and Interpay) to ensure that pre-paid customers can more easily load their airtime.
Meanwhile, the GTIAD is still working on its consultation document which will outline that mobile operator airtime earmarked for payment to others than the operator, will be treted viewed and regulated as electronic money. Both a short-term and long-term philosophy will be presented for comments to the market. And that will definitely change the regulatory wheather in favour of Moxmo.