In the course of the review of the e-money directive, it is often stated that m-payments or e-payments are in its infancy. This press rrelease of LogicaCMG explains that the Mobile content market is set to triple to more than 7.6 billion euros within a year. With an average of ? 6.32 per user.
Meanwhile operators in Australia earn more with data and content than with voice.
See the article in PC World (Mobile report: Multimedia leaves voice behind). So let's not kid ourselves into believing that all those small payments via mobile are neglectable...