Thuiswinkel org reports that in 2003, 3,4 million consumers were active buyers on the web. The amount spent was € 1,24 billion euro (on average € 364 per shopper, with a repeat frequency of 3,35).
The most lucrative segment in the market is the travel domain (€ 520 million euro) with hard en software (app 160 million euro) and consumer electronics (app. 140 million euro) as runner-up. It is most likely that the entertainment sector (ticketing) has made the 100 million euro benchmark.