Wednesday, October 29, 2003

New billing... what's that ?

New Billing !

Yesterday I've had the pleasure to contribute to a seminar of TPG Post on new billing. You may wonder what that is.

Well, in New Billing a direct marketeer views the physical bill not as something alien and costly, but as an opportunity to once again reach the customer and further intensify contact. Given the animated discussions and case sessions at this seminar we may expect to hear more about this concept in the future.