Good article this week in Emerce by Erwin Boogert on Wallie Card. It turns out that new investors have taken over at Wallie Card which results in a shift away from the card as a voucher. E-vouchers are all that matters now, as is expansion towards other countries and entertainment sector (a whitelabeled e-money voucher for use on erotic websites).
Again a demonstration of the rule that the entertainment industry is the niche that makes new payment instruments profitable. With a first good example is the 0900-premium line capabilities introduced in the 1990.