It started out in februari 2001 as a loyalty card that also allowed savins. To that end Albert Heijn cooperated with Aegon. This week the announcement is made that the loyalty-savings card has 275.000 customers and will be taken off the market. So does this mean that retailers entering financial service won't work?
My guess is that retailer banking might work, but the current situation at Albert Heijn is one of cost cutting and streamlining. So all eyes are now fixed on KBB Vendex with their financial services unit.