Tuesday, January 14, 2003

Testing the SMS-possibilities

E-merce reports about a test of Partyscene.nl and CMG, that use SMS messages to send visitors to a dance events mobile tickets. The bar-code in the SMS will be scanned and serves as the entry ticket to the event. In 2003 Moxmo will arrange for the payment of these tickets.

Another article notes that the Bijenkorf, a large luxury department store is testing SMS as a means to send advertisements. Customers that also have access to the payment product of Mobile2Pay (a Paybox-like payment mechanism for the mobile phone), can immediately pay for the goods offered.

The experiments show that before exploiting the 3G capabilities, operators will use the mobile phone and SMS as the basic means for transactions. The experience will also be helpful as a basis for further development of 3G-services.