Wednesday, June 04, 2008

Hey fool ! Don't become a money mule: unique prevention campaign of Dutch banks

The Netherlans Bankers' Association has today launched a unique prevention campaign to alert the public not to become a money mule in the hands of criminals. In a viral-style campaign 3 films are visible on a website that mocks the easy-money style job offerings a that are all around on the web (become our money transfer agent and earn 10% commission).

Most certainly for banks this is a highly unusal and innovative approach, executed in close collaboration with the national police authorities and the Ministry of Justice. The main goal: prevention and increasing the awareness with the public that becoming a money mule will damage your financial career.

The pay-off: hey fool, don't become a money mule .... should work in other countries as well...