See
this article in Eindhovens Dagblad to find out that a trial to pay with mobile phone at C1000 super market has been delayed. The technology is not entirely ready and the partners in the trial (NXP Semiconductors, Rabobank, KPN, RFID Platform Nederland en LogicaCMG) have not agreed to their cooperation and contributions. The main idea would be that the phone would be used intead of swiping the stripe. Also the revenue of savings coupons and empty bottles should be saved on the contactless application.