Sunday, November 12, 2006

A new (erotic) life for Wallie card...?

Good article this week in Emerce by Erwin Boogert on Wallie Card. It turns out that new investors have taken over at Wallie Card which results in a shift away from the card as a voucher. E-vouchers are all that matters now, as is expansion towards other countries and entertainment sector (a whitelabeled e-money voucher for use on erotic websites).

Again a demonstration of the rule that the entertainment industry is the niche that makes new payment instruments profitable. With a first good example is the 0900-premium line capabilities introduced in the 1990.